Your best customers don't know you exist.
Yet.
We help SMEs in Peterborough and beyond reach the customers they're currently missing.
THE PROBLEM
You do good work. Your customers rate you. They tell their friends.But who else is hearing it?Your current content resonates only with people that look and sound like your usual customers.
OUR SOLUTION
We find the story.The real one, not the polished one. Businesses are usually sitting on it and can't see it, because they're too close.We build the platform.A film, a piece of content, an event, a partnership. The format follows the story and the audience, never the other way round.We open doors.Years of relationships across sport, music, education, corporate and community. We know how to get people in a room who wouldn't normally turn up.
WHY OFFBEAT STAR
Offbeat is the audience you're not reaching yet. The people slightly off the obvious path, who'd buy from you in a heartbeat if anything about you told them it was for them.Star is the person who already has. Your customers. Your founder. Your people. They're the story, and they should be the ones telling it.
THE PROOF
At KiiNDSOULS we found the founder's real story, and built the film around it.
• Helped link a national brand with a community programme to boost sales
• Worked on a fashion brand launch, centred on the founder story.
• Aligned two businesses with unsigned young artists perfoming on a Premier League stage.
• Helped local businesses promote new business, through a celebrity charity football concept.
• Invented an event concept, that helped a private bank engage new audiences.
• Connected a small business with an online influencer, and a compelling sales story, to grow a new online market for them.